CRALEC - OUR IDEALS

We Are Simply Conveyors of Chinese Retro Aesthetics, for a Mindful Rebirth

CRALEC - You Deserve to Experience It

 
When you are weighed down by the pressures of work and life, it is time to pause. Take an elegant, classic blue-and-white porcelain teaware set, brew a pot of natural organic tea, and light a piece of handmade Tibetan incense.
 
The tea refreshes your mind; the incense eases your fatigue - This is the gift CRALEC offers you!

CRALEC - Guide You Step by Step

Sitting respectfully before the statue, as a reverent student faces his most beloved teacher, you count your prayer beads with complete devotion. Your eyes are gently half-closed, your gaze lowered-from eyes to nose, from nose to heart. In your mind, you envision the blessings and empowering light of the divine beings. You are enveloped in rainbows and boundless radiance.

CRALEC - Lead You Toward the Tao

The Mission of Our Store

Your mind settles, your focus turns inward, and time seems to stand still. Gradually, you slip into meditation, letting go of all thoughts, empty yet aware, neither fully awake nor asleep, until you reach a state of harmony where self and things merge as one. After half an hour of peaceful contemplation, you emerge renewed. Weariness is gone, your body and spirit are filled with strength. Your heart is calm as still water, yet with each breath you feel a quiet, vast courage. Meditation and stillness have transformed your inner world. You now possess the clarity and resolve to face challenges and conflicts in work and life that once seemed unsolvable. You approach everything with mindful intention and kindness.
 
Congratulations—you are steadily drawing near to the Tao. Your life will grow ever more positive, and open onto endless beautiful possibilities.
 

CRALEC (Chinese Retro Aesthetics Lifestyle Experience Center), the flagship brand store under its parent company (Hong Kong JNR International Limited), is dedicated to seamlessly weaving the philosophy of "Convey Eastern Aesthetics, for a Mindful Rebirth" into both the digital realm and your daily life.

Join us on this journey - where Eastern aesthetics meet mindful living.

CRALEC - HONG KONG JNR INTERNATIONAL LIMITED

Regarding Our Company's "Tao"

We are a Hong Kong-based company. Although we are situated in a remote corner relative to the mainland, for over a century, Hong Kong’s economy has flourished under uniquely favorable conditions. It has preserved, passed down, and created a distinctive culture, mindset, aesthetic sensibility, and way of life—one that is exceptionally brilliant, bridges East and West, embraces diversity, and is deeply rooted in the rich, millennia-old soil of Chinese civilization. The world calls us "the Pearl of the Orient", Yet we believe that while the term "pearl" indeed attests to Hong Kong’s prosperity and its superior economic foundation, it falls short of capturing the full spectrum of the superstructure that has emerged from this foundation. Consequently, we find it difficult to define it in just a few words and can only tentatively refer to it as "Hong Kong Profile".

We conceived our initial ideas and plans in 2010, yet it was not until 2025 that we officially established the company. It took us 15 years to hone our craft—not out of procrastination or laziness, but because we hold deep reverence for Chinese civilization, fearing that our limited capabilities might prevent us from conveying the accurate influence to the world through our products and services.

But when we realized that the world is in turmoil, filled with increasingly absurd racial discrimination, jealousy, hatred, betrayal, slaughter, and even war, a part of our consciousness awoke. I told my partners that we had to do something—the world is already in a mess. Even if we are not saviors, we can still use our great and profound civilization to influence some people. A world of universal harmony may still be ten thousand years away, but global chaos and world war could erupt at any moment. As Mao Zedong’s verse says, "Ten thousand years is too long, we must act with urgency". If we fail to elevate our consciousness in time and guide people’s hearts toward goodness, the entire Earth will sooner or later plunge into boundless darkness and hellish silence. By then, perhaps all of humanity will be destroyed. What we can do is ground ourselves in the present moment, using our humble strength to awaken and inspire the kindness and conscience within each person. If everyone possesses right view and right mindfulness, the entire world will surely undergo a tremendous transformation.

It should be recognized that this is by no means meaningless. When even the greatest physicists say that what we have explored and know accounts for less than 5% of this world, you realize there must be some force or law beyond the natural world that governs everything. Thousands of years ago, China’s ancient sages and wise men called this the "Tao".

Until all of humanity ascends to the next level of spiritual civilization, this "Tao" continues to silently safeguard our right to survive on this planet. Time and again, it grants us opportunities to reform and renew ourselves, quietly guiding humanity to shed ignorance and narrow-mindedness so we may explore and elevate the true spiritual realm. Yet today’s humanity remains utterly unaware of this, oblivious because our spirits and souls are still shrouded in darkness. We firmly believe that the Chinese civilization, with its profound depth, rich heritage, and ancient history, will surely enlighten human spiritual wisdom, broaden our worldview, and guide a select few who are destined to achieve spiritual transcendence through its time-honored wisdom. Yet the Chinese civilization does not belong solely to China; it is a treasure of the entire world and human civilization, having endured trials and tribulations while remaining resplendent for millennia.

The literal meaning of "China" is "the country in the middle". This is quite remarkable. In the ancient times thousands of years ago—even before the era of the Three Sovereigns and Five Emperors—the ancient Chinese seemed to have already established their own core conception of time and space. In that Legendary Era, humans and deities coexisted in harmony, this is why the land of Huaxia (China) is also known as "Divine Land".

Later, during the era of the Five Emperors (Sima Qian's Records of the Grand Historian, written during the Han Dynasty, begins with the Five Emperors), Emperor Zhuanxu-grandson of the Yellow Emperor—severed the connection between heaven and earth, ushering in an era of human self-governance. From the era of coexistence between humans and gods to Emperor Zhuanxu's unification of the calendar and sacrificial rites-which strengthened central authority and established the rudiments of a state-it was during this process that Taoism, China's indigenous religion, began to take root. That era dates back approximately 4,500 years. The era of the Three Sovereigns preceding the Five Emperors-namely Suiren, Fuxi, and Shennong-dates back 5,000 to 7,000 years, or even further. Suiren is akin to the Western figure of Prometheus; he taught humanity to use fire, bringing an end to the barbaric era of eating raw meat and drinking blood, and simultaneously sowing the seeds of human civilization. It was only then that Fuxi later created the Eight Trigrams, taught people to weave nets for fishing, and established customs for weddings and funerals. Later still, Shennong tasted hundreds of plants to discover pharmacology, sowed the five grains, and pioneered agriculture and agrarian civilization.

History and logic reveal that agricultural civilization differs fundamentally from nomadic or other civilizational models. For millennia, the Chinese people have tended the land through diligent cultivation, carefully nurturing a self-sufficient civilization. Externally, they have refrained from aggression and bloodshed, striving ceaselessly to align with the Tao of Heaven; internally, they have upheld the imperial moral influence and the righteous path, embodying profound virtue to bring peace to the common people. In the spiritual world of the Chinese people, we believe that divine beings dwell just three feet above our heads. We have always held the conviction that beyond this material world lies a higher realm-Heaven or the Supreme Being-and that the fundamental force determining and governing all things in the human world resides within that dimension. This faith instills a sense of reverence, deterring us from wrongdoing for fear of divine punishment and calamity.

The fusion of Taoist, Confucian, and the Hundred Schools of Thought philosophies, along with later Buddhist ideas, has formed the unique, magnificent, and splendid Chinese civilization. Spanning thousands of years, it continues to profoundly influence every Chinese person to this day. It calls upon us to revere Heaven and love our fellow human beings; to be compassionate and kind; to possess a conscience and a sense of gratitude; to uphold benevolence, righteousness, propriety, wisdom, and trust; to be gentle, kind, respectful, frugal, and courteous; to treat others with kindness; to do good deeds without seeking rewards; and to believe in karma and reincarnation-the list goes on and on.

When the philosophies and logics of the Hundred Schools of Thought converge like trickling streams into the vast river of civilization, and are consistently upheld under more than two thousand years of feudal imperial rule, the source of this civilization's enduring power is inexhaustible. Thus, its vitality is bound to shine as brightly as the sun and moon, enduring through the ages without end. Ancient sages and wise men—such as Laozi, Confucius, Mencius, the Sixth Patriarch of Zen Buddhism, Master Huineng, and Wang Yangming, the great master of the School of Mind in the Ming Dynasty—they all taught and preached, and the single character "Tao" is a supreme learning in itself. These sages and eminent monks devoted their entire lives to contemplating and realizing this Tao. So, what exactly is the Tao? Laozi said, "The Tao that can be spoken of is not the eternal Tao"; Confucius declared, "My Tao is one and the same throughout"; Master Huineng remarked, "Originally there is nothing, where could dust possibly settle?"; and Master Wang Yangming’ s final teaching was: "This heart is bright, what more is there to say?".

Clothing, food, shelter, and travel are all manifestations of the Tao. The path that the Chinese people walk is known as the "Dao"(road); drinking tea has given rise to the "Tao of Tea"; and Lu Yu, author of The Classic of Tea, is revered by later generations as the Sage of Tea. In the 18th century, this wondrous Eastern leaf crossed the ocean to the Americas, where the Boston Tea Party sparked the American Revolution. The establishment of the “Beacon of Freedom” and the Eastern tea share such a remarkable connection that one cannot help but deeply believe in the greatness of the Tao of Tea.

Even since the pre-Qin period, Chinese literati have also revered the art of flower arrangement. For instance, the orchid is regarded as a symbol of noble character, giving rise to a poetic concept known as "the solitary orchid in the empty valley". Imagine a single orchid or orchid plant growing proudly and aloof in a desolate valley-this alone testifies to its independence, freedom, and vitality. It seeks no conflict with the world; it can stand alone in adversity, admiring its own beauty, and when transplanted into a pot, it does not vie for attention with other flowers. This character is strikingly similar to the ultimate spiritual pursuit of the literati and the scholar-official class, which is why the orchid is also known as the "Gentleman's Orchid". The arts closely associated with the literati-music, chess, calligraphy, painting, poetry, wine, and tea-each embodies a "Tao", Even in the age of cold weapons, the sword had its own "Tao". Li Bai, the "Poet Immortal", though a scholar by nature, deeply revered the Sword Tao. In his poem "The Ballad of the Knight-Errant", he penned timeless lines such as: "In ten paces, he slays a man; for a thousand miles, he leaves no trace. When the deed is done, he brushes his robe and departs, hiding both his body and his name". These verses clearly reveal the Poet Immortal’s admiration for knights-errant and swordsmen. Even in late Qing Dynasty novels such as The Seven Heroes and Five Righteous Men, the phrase "The greatest of heroes act for the sake of the nation and the people" still appears, demonstrating that the influence of martial heroes and swordsmen has endured for millennia without waning.

In ancient times, the study of calligraphy and painting was the most fundamental pursuit for scholars; understanding music and playing the zither marked one as a man of refinement; and only those who composed poetry and prose while mastering the Tao of the Chinese Zither and Traditional Chinese Medicine could be considered true literati and sages. Martial artists, too, have their own "Tao" In modern times, Hong Kong’s martial arts prodigy Bruce Lee went to the United States and founded Jeet Kune Do. Even those of the lowest social standing-thieves and rogues-would still be praised by the Chinese if their actions adhered to certain commendable principles, a concept known as "there is honor among thieves".

In Chinese culture, anything that can be mastered to perfection and infused with spiritual insight and philosophical wisdom is referred to as the "Tao". More than two thousand years ago, roughly from 800 to 200 BC-and particularly concentrated between the 6th and 4th centuries BC-both the East and the West simultaneously entered a golden age of intellectual brilliance, historically known as the Axial Age. At that time, the Earth seemed to be illuminated by a multitude of stars: in the East, the Hundred Schools of Thought; in the West, the Three Sages of Greece; in India, the Buddha; and in the Middle East, the Prophets. Human civilization as we know it was thus fundamentally shaped. Faced with this pattern of simultaneous emergence-unplanned yet resonant, with East and West echoing one another and a Hundred Schools of Thought contending-we cannot help but imagine that it was deliberately orchestrated by Heaven or a higher-dimensional civilization. Even without the assistance of so-called gods or higher-dimensional civilizations, I at least believe this was manifested through humanity’s collective karma, collective power, and collective aspiration. The Taoist principle of "transforming the ultimate void into the tangible" embodies this very truth. This is equally corroborated by research in quantum mechanics. We cannot entirely deny the existence of intention, karma, or even deities-just as the superluminal interactions between quantum particles drive cosmologists to the brink of despair, leaving them utterly baffled.

Perhaps this world, Earth, this galaxy, and indeed the entire universe are so profoundly mysterious that no human being is qualified to define them. As the Tao Te Ching states: "To block the duality, close the door, temper the sharpness, resolve the disputes, harmonize the light, and merge the dust, this is called profound unity". Here, we offer a brief interpretation: The gist is to plug the holes of desire, temper one’s sharp edges, resolve conflicts, hide one’s light and bide one’s time, and blend with the mundane world. By achieving these, one attains the "Mysterious Unity"-that is, union with the Tao, indistinguishable from all things. At this point, heaven and earth are you, and you are heaven and earth; you are all things, and all things are likewise you… This is the supreme realm! If you can deeply understand this passage and frequently reflect on its meaning, you will surely gain new insights each time. Throughout China’s millennia-long history, those who have truly grasped its essence have long since transcended the ordinary to attain sainthood, living as long as heaven and earth and shining as brightly as the sun and moon.

Let us now return to the world of reality. We can hypothesize that if everyone were to make even a small effort to align with the "Tao", this world would have long since transcended the Earth Civilization 1.0 era. And when humanity awakens to the point where we can consider issues from a cosmic perspective, will disease, suffering, and war still exist? Is the meaning of human existence on this planet merely for money, sex, and procreation? What is our ultimate mission? I dare not make a definitive claim, but I know that the sages of our civilization began profound and subtle research on this very topic thousands of years ago, and provided the answers in two of the most important texts: the I Ching and the Tao Te Ching. Here, I must emphasize that the most crucial distinction between Chinese civilization and any other civilization on this planet lies in the fact that while other civilizations place greater emphasis on the exploration of natural sciences, Chinese civilization has always resided in the metaphysical realm-that is, how to unite with the "Great Tao", how to "transcend the Three Realms and remain outside the Five Elements", how to "rise above the ordinary to attain sainthood", and how to become immortals or Buddhas. To summarize in a single sentence: Man follows the earth, the earth follows the heaven, the heaven follows the Tao, and the Tao follows nature. Is this "nature" not the true form and state that all things-and indeed the entire universe-should inherently possess? Our mission is to inspire more and more people, through our products, aesthetic sensibilities, services, and philosophical insights, to gain extraordinary spiritual strength that allows them to dispel the fog and see the moon’s radiance. The Buddhist concept of "enlightenment of the mind and realization of one’s true nature" and the shared description by both Buddhism and Taoism in profound meditation-that "a full moon shines upon the heart of heaven"-embody the same principle. Expressed through such exquisitely beautiful Confucian verses, this represents the supreme synthesis of Chinese civilization: "Crossing five thousand years of history, spanning a hundred thousand miles of land, mastering the wisdom of three great religions, and drawing upon the teachings of a hundred schools".

Furthermore, we firmly believe that as more and more people attain true inner enlightenment and awakening, our world will surely become a better place.

May there be peace throughout the world, and may the human realm be filled with eternal light!

DEVELOPED BY XTEMOS STUDIO @ 2021.

We work through every aspect at the planning

0
FOUNDING YEAR
0
HAPPY COSTUMERS
0
COMPANY WORK WITH US
0
OFFICES
0
TEAM MEMBERS
0
PROJECTS COMPLETED